The Esports Festival was expected to draw in 50,000 visitors, 10% of which would come from overseas. The event was organized by the Hong Kong Tourism Board and funded HK$35 million from the Hong Kong government. The Hong Kong Esports Festival was held in the Hong Kong Coliseum in Hung Hom in the weekend from August 25 to 28, 2017. The Esports Festival was held in the Hong Kong Coliseum.
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